The GEMS Story

At Gems Athletics, our focus has never been just about building teams, it has always been about developing athletes.

Every athlete deserves the opportunity to learn, grow, and understand how to be a contributing member of a team. We never want athletes to feel like they are simply “a body on the floor” filling a spot. Our goal is to help each athlete develop confidence, skills, work ethic, accountability, and a true understanding of their role within a team environment.

We believe long term athlete development matters. 

That means making decisions not only based on what benefits a routine today, but also what will help athletes grow stronger and more successful in the future. Sometimes that means challenging athletes, sometimes that means being honest about where they currently are in their journey, and sometimes that means encouraging them to step into opportunities that will help them progress the most.

At times, families may feel an athlete is being “held back,” when in reality our goal is to help build a stronger, more confident, and more successful athlete long term. We have seen athletes move on before they were truly ready, and unfortunately it has not always led to success not only in skills, but also in confidence, execution, leadership, and overall athlete experience. 

At Gems we want athletes to feel confident and capable on the floor, not overwhelmed or discouraged.

At Gems, we also believe in being transparent in everything we do, including our pricing structure, expectations, and program commitments. 

We strive to be upfront with our families so there are no surprises throughout the season.

At Gems, our athletes train approximately 5–7 hours per week throughout all 12 months of the year without increased summer tuition costs, while many programs reduce training hours yet increase fees during summer months through required choreography camps, music fees, membership fees, additional training sessions, and other seasonal expenses.

While some programs may initially appear less expensive at first glance, when families truly compare the total training hours, included opportunities, transparency, and overall athlete development provided throughout the full season, Gems is just as affordable — if not more so — in overall value. We work hard to minimize surprise or mandatory add-on costs and instead focus on providing consistent, high-quality training and opportunities within our program structure.

Beyond cheerleading skills, we are passionate about helping shape confident, respectful, hardworking, and responsible young people — both on and off the floor. The relationships, teamwork, accountability, and family atmosphere built within our program are just as important to us as the performances on the mat. We truly believe the gym should feel like a second home for our athletes and families.

Our door is always open. We understand that questions, concerns, and emotions can come with competitive sports, and we always encourage respectful and open communication with our families. We truly value the relationships we build within our gym and want our athletes and parents to feel supported throughout their journey with us.

At the end of the day, we will always do our best to make decisions with both the athlete’s development and the success of the team in mind. We care deeply about creating strong teams, but even more importantly, we care about developing strong athletes and confident young people along the way.

We are incredibly excited for all of the upgrades, growth, and positive changes coming into Season 13. From athlete development opportunities to program enhancements and exciting new experiences ahead, we truly believe this season is going to be something special.

Most importantly, we cannot wait to experience it all alongside our amazing GEMS village — our athletes, families, coaches, and staff who make this program what it is. Thank you for trusting us to be part of your athlete’s journey. We are so excited for the season ahead!